Print media is one of the most common ways of advertising, despite the huge increase of digital advertising, because for some specific markets the reach for potential customers is higher via newspapers, magazines, brochures, or direct mail. Nowadays digital advertising has surpassed print advertising but this doesn’t mean that its days are counted because it has several advantages over other media such as great conversion to sales it provides, unique interactive format, demographic targeting, credibility and trust.
“Books are humanity in print.”
- Barbara W. Tuchman