Creativity | Social Media | A.I. | Illustration | Print

Heineken

In my 4+ years as designer/creative at Boomerang, I designed, adapted and delivered visual assets for global Heineken campaigns like UCL®, F1®, HNK150 years and more, across digital, retail, and event touchpoints. Working in fast-paced, multi-market environments, I translated campaign concepts into scalable visual systems, ensuring consistency and impact across formats.

In close collaboration with creative, account, and production teams, I supported the rollout of assets aligned with live campaigns and activations, often tied to multi-cultural moments, maintaining a strong and cohesive brand presence under tight timelines. Focused on clarity, consistency, and adaptability. Each visual needed to work across different formats while maintaining strong brand presence, ensuring that every asset felt cohesive regardless of where it appeared.

Alongside campaign execution, I was responsible for developing internal communication materials for HNK CO, crafting Boomerang x Heineken presentations, both internal and external, showcasing ideas, concepts, planning, conference talks, client briefs or adapting to specific client requests. This involved translating strategic and creative thinking into clear, visually engaging assets that strengthened the delivery of proposals while keeping the stroytelling strong and impactful.