Responsible for maintaining NIVEA’s visual identity across digital and social assets, ensuring consistency with global brand guidelines.

Worked across different brand lines and audiences, including NIVEA Men collaborations with partners such as Real Madrid, as well as social-first content for NIVEA focused on a more organic, Gen Z-oriented approach.

For NIVEA’s core product communication, I developed large-scale modular templates that enabled efficient production of multiple variations across products, results, and model combinations, tailored to a more mature audience while maintaining a cohesive visual system.